Performance and Video Artist

The Package Deal

‘The Package Deal’ is an installation, performance and video production. It is based on the idea that each of us, consciously or unconsciously, chooses a particular ‘look’ which we feel defines us and defines how we want others to perceive us. The project is also a comment on the dangers of stereotyping.

I dressed up and played the characters of fifteen different stereotypes (The Many Me’s), each being a parody of the culture this stereotype addresses. I lined my studio wall with cardboard boxes, each displaying a photo of myself dressed as a specific stereotype, together with the appropriate vehicle, male figure (in most cases), and setting. Contained within each box are all the clothes and accessories required for that particular character.